I’m going to kick off with a few grand generalizations, and see if they stick. Ready? Here it goes:
The majority of people who are on social media check their various outlets (Facebook, Twitter, Instagram, Pinterest, etc., etc.) incessantly throughout the day and night.
And, to piggyback onto that, here’s numero dos:
Oftentimes as we peruse, we thumb through our news feeds, liking here and favoriting there, but primarily acting as voyeurs into our social media worlds.
This is what we do. If you were standing outside my house on in the darkness, watching my family and I through my window it would be creepy, but we think nothing of social media voyeurism.
There is a problem, though. And it sucks. This social media voyeurism habit sucks time right out of your life.
Great news, though!
When you consider that we each likely (another generalization) spend more time with Facebook than we do with our best friend, you can see that we’ve come to treat social media outlets in such a personal way as to actually have earned a spot at meetings, at sporting events, at the dinner table, and in bed with us. Rarely are any of us EVER without at least one device that is socially connected and oftentimes in use.
Being a voyeur on our social world is like being in a one sided friendship with someone who only takes, complains, requires time and energy, and is never there when you need that attention reciprocated.
If, however, you treat this social media relationship as you would one with the other most important people in your life, then Social (now a person, and therefore using a proper name) deserves you to give back a little instead of just take, take, taking.
For this reason, I suggest we all make a commitment to check in on Social only when we also have something worthwhile to share. Don’t just use Social to soak in the latest gossip, but give something of meaning, or hilarity, or depth, or intrigue back.
Itching to check your Twitter feed? Share a line of your favorite song lyrics that have been rolling through your head all morning…in 140 characters, or less, that is.
Looking through Facebook at everyone’s latest family pics from Easter or spring break or winter blues turning to spring blooms? Remember to share your own pictures and stories from the season.
Read an interesting article in the latest copy of Forbes Magazine? Maybe one of your LinkedIn connections would also gain something from reading the article.
As our world continues to become more and more digitized, we have to actively seek ways to stay truly connected. Keeping up our end of a two-way relationship is a great step to take!
Make it a great day,