The Social Media Trap

My beef with social media is simple: I follow people I know, people I like, people I look up to, and people I aspire to inspire across social media platforms. I then become frustrated to see the same posts across all social sites.

A picture of a sunset or a product or a person that is perfect for one market is not perfect across the board.

A picture of a sunset or a product or a person that is modified in hopes that it will be perfect across the board still is not.

I will un-follow someone very quickly if everything they post is a mirror of all I’ve seen from them on every other social media platform, and every time I un-follow someone for this reason it actually pains me. I want so badly for them to post unique, site-specific content that gives me a full picture of the person, product, company.

If I’m following a juice company, I’d love to laugh as someone chugs the juice down as quickly as possible on Snapchat. Meanwhile, on Pinterest I’m reading great smoothie recipes with one of their juices as the base. Instagram would present their juice in an ice-cold glass sitting beachside, and Facebook presents an informative yet still visually pleasing picture of the product in full display with the health benefits of this particular kind of juice and this particular brand. Twitter would share news and retweets of folks enjoying this juice all over the world, and YouTube might show a range of professional and amateur videos of people living and loving this brand of juice. This would be a company I would follow across all platforms, and as new platforms presented themselves, I would seek this company out every single time.

This same rationale applies to people, too. Every Snap is not meant for Facebook. Every blog post is not meant for LinkedIn. Every Insta pic is not meant for Twitter.

If you are interesting, followers will seek you out. We don’t have to try so hard for people to like us, they like us because we’re us. Maximize each social media platform for what it is, and enjoy the long term benefits of retention and presenting a broader picture of your life, your brand, and your world.

Until next time, my friends…

Make it a great day,

Mari!yn

Downsize Redundancy

REDUNDANT

re·dun·dant
adjective
not or no longer needed or useful; superfluous.
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Do you know what I’m finding especially redundant these days? Social media marketing on every scale. The ones who are doing it right post unique, true-to-the platform content across each media outlet. The ones who are doing it wrong put out one piece of content and then replicate it across the board. The Snapchat picture saved and posted to Facebook, and Twitter and Instagram. The Periscope video loses so much when not viewed on its native platform. The Instagram photo is lovely, but friends on Facebook or Tumblr are likely also your friends on Insta, so they’ve seen it.
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So, with so many social media options, how do you choose where to really focus? Marketing experts will tell you that you need to be putting out that social media content, specific to each family or theme that encompasses the platform. However, that means keeping in the middle of the constant stream that is Twitter; taking and editing lovely photos of joy and beauty for Instagram; writing great long-form content on Medium, as well as your personal or business site; streaming worthwhile and polished-but-not-too-polished videos on Periscope and Meerkat; and constantly disconnecting from real-world events in order to capture them (or yourself experiencing them) on Snapchat. Vine, Musical.ly, Tumblr, LinkedIn…the list goes on and, meanwhile, every single hour someone is attempting to build the next great social media platform that will take the world (and your time) by storm.
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When I find, as an example, a YouTuber I really enjoy watching, I then look them up and follow them on every platform I am currently into; pretty typical social behavior. The problem, then, is that I end up seeing the same image, the same funny quip, the same political rant, the same socially aware statement, the same everything across every single platform. So, really, I would have only had to have kept up with ONE of these platforms to have known what was going on.
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Personally, Facebook has become the “necessary evil” lately. I have so many friends on FB and am following so many people, businesses and organizations there that I check it pseudo-frequently. When I do, I usually click off more annoyed than fulfilled because instead of seeing real content, real news of how my friends are doing, real family pictures and goings and doings, I see that XYZ Friend went on a “sharing” binge and all I see are regurgitated posts with some strong social or political opinion for miles of newsfeed.
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Twitter is so packed with info, and is constantly moving (yes, even while I am scrolling and it resets and starts me right back at the beginning…), complete with the actual people I follow AND the people who pay Twitter to suggest that I follow, or the constant ads meant to look like normal Twitter feed items.
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Instagram, in my opinion and even with the latest update, has remained truest to its origin, and generally if I get an ad pop up on my feed, it legitimately applies to me, my interests, and the things I enjoy following on Instagram. In fact, it is so finely tuned, there are many times which those Insta-ads pay off as I follow the paid ad person or business or state or organization.
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Snapchat…snapchat, snapchat, snapchat. Listen, I know Snapchat is the biggest thing going right now, I know it’s fun and I love the filters (especially when Snap isn’t trying to make me pay for the filters, which I absolutely will not do). However, Snaps are meant to be 24-hour, snap-it and forget-it shares that aren’t meant for all social media sites. I understand that since Snapchat doesn’t have an explore option to find others you would like to follow (outside of your current address book), so there’s a certain level of HAVING to seek out and share your snaps or your code to get more followers and share with more people. But, every time you take the moments to snap a pic or a video, caption it, draw on it, apply the filters, or whatever…then, share that same picture or video across other outlets, it equals redundancy. Share your snap code…if others want to follow you, they will. If you share every snap you take across every media outlet, there’s no point in following you on Snapchat, also.
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All of this being said, what I would like to see in my utopian social media world are:
1) unique posts shared only on the social platform that best fits that particular post,
2) focusing on the platform you excel most at or that your style best fits into and own it, and then
3) don’t water down that great message by sharing everything everywhere.
Additionally, 4) that when we are introduced to someone we would enjoy following, take the moment to decide which platform we get the most out of, and follow that person, business, organization, etc. only on that platform.
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I am working on following my own set of suggestions, as well. {What good would it do to not practice what I preach, after all?} Until next time, my friends…
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Make it a great day,
Mari!yn

You Are Beautiful

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THIS is Lizzie Velasquez! Holy moly is this woman ever an inspiration. She is the epitome of internal beauty that *shines* out of her every pore!

Ladies and Gentlemen, this is beauty. Each person reading this is beautiful in so many ways. You have beauty inside of you, and you share beauty with those you love. The world has people in it who may try to tear you down and convince you that you ARE AMAZING! Now in her 20’s, Lizzie gives those who encounter her inspiration to stand up against bullying of all sorts, as she knows first hand how painful and wide-spread bullying can be.

My hope is that you find Lizzie as inspirational and uplifting as I do. Go follow her, go watch her film, and get inspired to live your most beautiful life!!! I stand with Lizzie!

Find Lizzie all over the interweb:
Her Website: http://imwithlizzie.com/
Her Facebook: https://www.facebook.com/LizzieVelasquez
Her Twitter: https://twitter.com/littlelizziev
Her Instagram: https://instagram.com/littlelizziev

AND–If you go see her movie, or watch it online (I saw that you can watch it on-demand from her website…which I will be doing VERY shortly), please let me know and share your thoughts here!

Until next time, my friends…

Make it a great day,

Mari!yn

Eliminating the Six Degrees of Separation

wpid-wp-1438663468454.jpegRemember back in the “old days” when the closest you could get to your favorite celebrity was to pay $15 to be a member of his or her official fan club, which may get you a signed poster and a whole lotta wishful thinking?

The days of having Six Degrees of Separation between you and virtually anyone are long gone! Social media sources like Twitter, YouTube, Facebook, and Instagram have taken us waayyy beyond the National Enquirer level connectivity.

It’s really amazing how small social media has made this great big world!

Now, I will get the occasional response to a  tweet or comment I’ve made on some big-time person’s post or video or photo…and it will thrill me like it’s the 80’s and I’m in line to see a glimpse of Michael Jackson or Madonna!

This handy new rule-of-thumb applies to so much more than celebrities, too! Job hunting. Getting your news out about a new product. Sharing your thoughts on current events. Getting connected to the people you most need to hear you message is literally finger strikes away.

Networking at it’s most efficient.

So, my question for you is this: How are YOU going to close that gap between you and the people who can help take your ideas to the next level?

**Hustle makes it happen, so let’s dance!**

Until next time, my friends…

Make it a great day,

Mari!yn

SUPER LAUNCH! #GettingYoungerEveryDay

Today is a GREAT day in my little corner of the universe as I launch #gettingyoungereveryday!!! 1,000 posts between today and my 40th birthday ALL focused on living life with more youthful enthusiasm, better health, and more overall spring in your step!!! I’m going to be sharing this fun mission across ALL of my social media platforms, so I hope you’ll come along for the ride and get younger right along with ME!

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Click to view on my MarilynHortonDotCom YouTube channel!

Make it a great day,
Mari!yn

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And…on my personal website: MarilynHorton.com

My Relationship with Social

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I’m going to kick off with a few grand generalizations, and see if they stick. Ready? Here it goes:

The majority of people who are on social media check their various outlets (Facebook, Twitter, Instagram, Pinterest, etc., etc.) incessantly throughout the day and night.

And, to piggyback onto that, here’s numero dos:

Oftentimes as we peruse, we thumb through our news feeds, liking here and favoriting there, but primarily acting as voyeurs into our social media worlds.

This is what we do. If you were standing outside my house on in the darkness, watching my family and I through my window it would be creepy, but we think nothing of social media voyeurism.

There is a problem, though. And it sucks. This social media voyeurism habit sucks time right out of your life.

Great news, though!

When you consider that we each likely (another generalization) spend more time with Facebook than we do with our best friend, you can see that we’ve come to treat social media outlets in such a personal way as to actually have earned a spot at meetings, at sporting events, at the dinner table, and in bed with us. Rarely are any of us EVER without at least one device that is socially connected and oftentimes in use.

Being a voyeur on our social world is like being in a one sided friendship with someone who only takes, complains, requires time and energy, and is never there when you need that attention reciprocated.

If, however, you treat this social media relationship as you would one with the other most important people in your life, then Social (now a person, and therefore using a proper name) deserves you to give back a little instead of just take, take, taking.

For this reason, I suggest we all make a commitment to check in on Social only when we also have something worthwhile to share. Don’t just use Social to soak in the latest gossip, but give something of meaning, or hilarity, or depth, or intrigue back.

Itching to check your Twitter feed? Share a line of your favorite song lyrics that have been rolling through your head all morning…in 140 characters, or less, that is.

Looking through Facebook at everyone’s latest family pics from Easter or spring break or winter blues turning to spring blooms? Remember to share your own pictures and stories from the season.

Read an interesting article in the latest copy of Forbes Magazine? Maybe one of your LinkedIn connections would also gain something from reading the article.

As our world continues to become more and more digitized, we have to actively seek ways to stay truly connected. Keeping up our end of a two-way relationship is a great step to take!

Make it a great day,
Marilyn

Connect with Marilyn…ALL OVER THE WEB!

Facebook, Instagram, LinkedIn, Tumblr…it’s ALL here!!! TEN ways to connect with ME so that no second of your life can avoid me 😉

MUSIC: “Sunflower” by Topher Mohr and Alex Elena; YouTube Audio Library

Make it a great day,
Mari!yn

Keep up with Marilyn Horton and all of the Chronicles of life all over the interweb:wpid-20131210_155445.jpg

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